Diamond Dealer Program wins Advertising Award

ST. PETERSBURG, FLORIDA, February 23, 2007 – The Film Technologies International marketing department has been presented with a “Silver Addy” award from the American Advertising Federation – Tampa Bay Chapter, in recognition of its work on the Diamond Automotive Window Film marketing materials released in the spring of 2006.

The Addy Awards are presented each year to advertising agencies and marketing departments who achieve a level of excellence for their work in a number of different categories including TV, Radio and print media. The Diamond materials were recognized in the “Collateral Material Campaign” category, which emphasizes printed materials that are designed to work together as a “family” to promote a single brand.

FTI released the new Diamond marketing materials in 2006, which includes an updated stylized logo, new eye-catching point of purchase displays, and elegant brochures. The program also includes a number of promotional items including a clothing line, banners, clocks, vehicle floor mats and much more.

The Diamond Dealer Program is an exclusive program for premier automotive window film dealers in the United States and Canada. Diamond Dealers are hand-selected by FTI, and must be highly experienced and professional window film installers. Participation in the program provides dealers with a protected selling territory, the ability to offer an extended protection warranty option, and access to a special cooperative advertising program. Once designated as a Diamond Dealer, each shop is outfitted with a dynamic shop makeover package that includes the award-winning Diamond marketing materials.

Film Technologies International manufactures and markets worldwide a comprehensive family of solar control, safety and security window films for motor vehicles, homes and commercial buildings. Their other product lines include the popular SUN-GARD®, Elite® solar control window films and GLASS-GARD® safety and security films.

For more information, contact Angie Howard, Marketing Supervisor at (727) 327-2544 ext. 2107, or visit www.filmtechnologies.com.

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